TRUE NORTH 6-WEEK CEO ACCELERATOR™
Stop guessing. Start running your business by the numbers.
A practical 6-week programme for established service-business owners who are making money — but don't have enough clarity, control or direction.
Over six weeks, you'll understand what's really happening in your business, take control of cash and profitability, build a stronger pipeline and leave with a clear 90-day plan for what happens next.
Founding Cohort starts 7 October 2026
Limited to 10 business owners
Founding Cohort: R3,997
Yes I want to joinYou started a business. But somewhere along the way, you became responsible for everything.
You're serving clients.
Managing staff or suppliers.
Following up leads.
Trying to grow.
Dealing with SARS.
Watching the bank account.
And making important decisions — often without the financial information you actually need.
Maybe revenue is coming in, but you're still wondering:
Where is all the money going?
Are we actually profitable?
Am I charging enough?
How much does the business need to make every month?
Can I afford to hire, invest or pay myself more?
Where is next month's revenue coming from?
What should I actually be focusing on right now?
That's exactly why I created the True North CEO Accelerator™.
This isn't an accounting course.
And it's not six weeks of generic business-coaching theory.
We're going to work on your actual business.
- Your numbers.
- Your cash.
- Your profit.
- Your targets.
- Your pipeline.
- Your priorities.
And the way you operate as CEO.
The goal is simple:
To help you stop reacting to your business and start running it with clarity and direction.
-
Â
After 6 weeks, you'll:
- Know your numbers and take control of your finances — understand your cash flow, profitability, break-even point and the numbers you need to watch.
- Know exactly where to focus to grow — identify what's holding the business back, strengthen your sales pipeline and focus your time on the actions that will have the biggest impact.
- Have a clear plan and system to move forward — leave with your True North CEO Dashboard + 90-Day Action Plan, so you know what to do next and can make decisions with confidence.
- Build stronger business connections and become more confident networking — practise meaningful business conversations, connect with other business owners, and start building relationships that can lead to referrals, collaborations and future opportunities.
And you'll leave with your:
TRUE NORTH CEO DASHBOARD
and
TRUE NORTH 90-DAY CEO PLAN™
YOUR 6-WEEK TRUE NORTH JOURNEY
MODULE 1
WEEK 1 — KNOW YOUR NUMBERS
Where does your business actually stand?
We'll establish your financial starting point and identify the areas that need your attention.
You'll look at revenue, expenses, profit, cash, debtors, creditors, tax, owner pay and your current business pressures.
You'll know where you are before deciding where you're going.
MODULE 2
WEEK 2 — TAKE CONTROL OF CASH
Profit doesn't necessarily mean there's money in the bank.
We'll look forward rather than only backwards.
You'll understand what's coming in, what's going out, upcoming commitments, tax provisions, cash pressure points and what your business can actually afford.
You'll start building a forward-looking cash plan instead of managing from your bank balance.
MODULE 3
WEEK 3 — IMPROVE YOUR PROFIT
Being busy doesn't necessarily mean you're making money.
We'll dig into margins, pricing, direct costs, operating expenses and which products, services or clients are actually contributing to profit.
You'll identify what you should:
KEEP. GROW. FIX. STOP.
MODULE 4
WEEK 4 — KNOW YOUR TARGETS
How much does your business actually need to make?
We'll calculate your break-even point, revenue requirements, profit goals and the numbers you should be watching as CEO.
You'll begin building your own simple CEO Scorecard.
WEEK 5 — BUILD YOUR REVENUE ENGINE
Where is next month's revenue coming from?
We'll connect your financial targets to your sales pipeline.
You'll work on leads, opportunities, follow-up, recurring revenue, referrals and strategic relationships — and identify where the gap is between your current pipeline and your revenue target.
WEEK 6 — BUILD YOUR TRUE NORTH
Now we bring everything together.
You'll review your complete business picture:
Cash. Profit. Targets. Pipeline. Priorities.
Then we'll identify what needs fixing, what needs managing consistently and what deserves your attention as CEO.
Â
Finally, you'll build your:
TRUE NORTH 90-DAY CEO PLAN
So you don't finish the programme wondering:
“Okay... what now?”
You'll know exactly what you're working towards for the next 90 days.
This 6 week journey is for you if
- Your business is making money, but you don't feel fully in control of it — cash feels tight, the numbers aren't clear, or you're making too many decisions based on your bank balance and gut feel.
- You're working hard IN the business but need to step into the CEO role — you need clearer priorities, better financial targets and more time focused on what will actually move the business forward.
- You want to grow, but need a clearer path to get there — stronger profitability, a healthier sales pipeline, better business relationships and a practical plan you can actually execute.
- You want your numbers to help you make decisions — not just receive financial reports after the fact.
-  You're ready to take action and be accountable — you don't need more theory; you want practical tools, guidance and a clear 90-day
Â
You don't need to know more about business. You need to know what YOUR business is telling you to do next.
YES, I WANT IN!NICE TO MEET YOU
Hi, I’m Inge Madden, Founder of Madden True North Advisory.
I’m an accountant, financial manager and business coach with over 20 years’ experience in accounting and finance, including Big Four audit and senior financial management roles.
I especially love working with creative, ambitious business owners who are on a growth path — the ones who have built something successful, but have reached the point where they’ve outgrown doing their own bookkeeping and managing the business by gut feel.
I created the True North CEO Accelerator™ to help business owners gain clarity around their numbers, understand what’s really happening in their business and know where to focus next.
I combine financial expertise with practical business coaching and accountability to help you improve cash flow and profitability, make better decisions and step confidently into the CEO role as your business grows.
Because growth needs more than good bookkeeping. It needs clarity, direction — and the right support around you.
What My Clients Say
Before creating the True North CEO Accelerator™, I’ve spent years helping business owners get greater clarity and control over their finances. Here’s what some of my accounting clients have said about working with me:
"Inge and her team successfully set up our South African company, putting processes and procedures in place for monthly and annual reporting, as well as preparation for the audits, and clear communication of tax deadlines. I would recommend her any day!"
-Helder Maocha
"Always a pleasure to deal with Inge and her team and can highly recommend them"
-Eddie Pio
"Inge has been such an incredible support in helping me grow both personally and in my business. I really enjoy our coaching sessions and always walk away with valuable insights and practical advice that I can implement.
She has taught me the importance of having the RIGHT people in your business, when and how to look at your numbers, and so much more about running and growing a successful business. Her guidance has given me a completely different perspective on my business and has helped me make better, more informed decisions.
What I love most is that Inge brings both knowledge and genuine care to every session. She knows when you need business advice and when you just need a hug!
I’m so grateful to have her in my corner and would highly recommend her to any business owner looking for guidance, support and someone who truly understands the journey.."
- LanieÂ
Social Blossom Marketing
00
DAYS
00
HOURS
00
MINS
00
SECS
GET STARTED TODAY!
True Madden CEO Accelerator
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with CEO Accelerator, let us know within the first 14-days after completing the entire course for a full refund. No questions asked.