Gain Financial Clarity

 

Helping business owners make better financial decisions.

DOES THIS SOUND FAMILIAR?

  • You're always busy but unsure where the money is going.
  • Your bank balance changes daily, but you still don't know if you're financially healthy.
  • You're making decisions based on instinct instead of data.
  • You're wondering whether you can actually afford to grow.

That's exactly why I created the Business Clarity Call

Apply for Free Business Clarity Call

Receive a personalised True North Business Health Score and next-step priorities.

 

WHAT HAPPENS DURING THE SESSION?

We'll spend 20 minutes reviewing:

  • ✔ Cash Flow
  • ✔ Profitability
  • ✔ Business Health
  • ✔ Financial Risks
  • ✔ Growth Opportunities

You'll leave with greater clarity on where your business stands today and what your next priorities should be.

Following your Business Clarity Call you'll receive

  • ✔ A personalised True North Business Health Score
  • ✔ Recommended priorities
  • ✔ Practical next steps
  • ✔ Guidance on whether Accounting, Advisory or the CEO Accelerator is the right next step

This session is designed for business owners who:

  • ✔ Have been operating for at least one year.
  • ✔ Want greater financial clarity.
  • ✔ Are serious about improving profitability.
  • ✔ Want proactive financial guidance.

If you’ve ever thought “I know I should understand my numbers better, but I don’t know where to start,” this is your starting point.

NICE TO MEET YOU
I'm Inge Madden, founder of Madden True North Advisory.

For more than 20 years, I've worked alongside business owners and leadership teams in accounting, finance and strategic financial management.

Over the years, I've noticed the same pattern again and again.

Brilliant business owners work incredibly hard. They generate revenue, serve their clients well and pour everything into growing their business...

Yet many still feel uncertain about their numbers.

They don't always know where the cash is going, whether they're truly profitable, how much they can safely invest, or what the next financial decision should be.

The challenge isn't usually a lack of effort.

It's a lack of financial clarity.

Working with businesses across different industries taught me one important lesson: the businesses that thrive aren't always the ones generating the most revenue. They're the ones with financial clarity. They understand their numbers, make proactive decisions, and build systems that support sustainable growth. That's the approach I now bring to every client I work with.

That's why I created Madden True North Advisory.

Today, I partner with service-based business owners to help them gain financial clarity, improve cash flow, increase profitability and build businesses that thrive.

Through a combination of Accounting, Strategic Business Advisory, Fractional CFO support and Business Coaching, I help business owners turn their numbers into confident decisions.

 

 

The Business Clarity Call™ and True North Business Health Score™ are often where that journey begins.

Together, we'll uncover where your business stands today, identify what's holding it back, and create a practical roadmap to help you move forward with confidence.

If you're tired of guessing and you're ready to understand your business with greater clarity, I'd love to help.

 

My Philosophy

My goal isn't simply to prepare financial reports.

My goal is to help business owners make better financial decisions, build healthier businesses and create long-term financial freedom.